BUSINESS WIRE: 3LCD Announces Worldwide Market Sha...

BUSINESS WIRE: 3LCD Announces Worldwide Market Share Leadership in 2009





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Market Share Grows to an Impressive with 51% at > 500 Lumens in 2009

TOKYO --(BUSINESS WIRE)--16.03.2010--

3LCD, the world's leading projection display technology, today announced it
maintained market share leadership throughout all of 2009. According to the
most recent data from Pacific Media Associates (PMA^1), 3LCD maintained a
lead over the competition with 51 percent market share among traditional
projector buyers – those looking for projectors touting 500 Lumens or more
– during the period of January 2009 through December 2009.

With more than 20 years of experience in the projection market and more
than 60 million chips shipped, 3LCD consistently delivers dependable
projection technology. Beyond the road-tested reliability, 3LCD also
delivers bright, true-to-life images, and high Color and White Light Output
for presentations and videos that always look their best.

"2009 has been a great year for 3LCD, and our worldwide success can be
attributed in part to the ongoing customer and OEM support," said Rina
Bhuva, senior strategic marketing manager, 3LCD. "As a leader in the
industry for more than 20 years, our prolonged success is a sign that
buyers consistently look to 3LCD to meet their demanding needs, and we
continue to deliver great results with our road-tested reliable
technology."

The sustained success in the worldwide market is due to a number of
factors, including recently introduced projector models, innovative
features and technology advantages that make 3LCD stand out from the
competition, including:

* 3-Chip Optical Engine: All 3LCD projectors use a 3-chip optical engine
to deliver incredibly bright, true-to-life color. * High Color Light
Output: 3LCD projectors deliver high Color and White Light Output so
images, video and text always look their very best. * No Color Wheel:
3LCD projectors do not rely on a spinning color wheel to produce color
and do not suffer from "the rainbow effect" or "color break-up." *
Road-Tested Reliability: 3LCD technology is the #1 projection technology
and has consistently been the choice of users who demand the long-life
performance and reliability. * Energy Efficient Light Engine: The light
engine in 3LCD projectors efficiently uses available lamp light to
create stunning images, projecting 25% more brightness per watt of
electricity, compared to the leading competitor^2.

For more information about 3LCD technology and the wide variety of products
and leading manufacturers that use it, visit www.3LCD.com.

^?? Data source: US market research company, "Pacific Media Associates"
(for Janualy 1 to December 31, 2009)

^?? Data source: ProjectorCentral.com Jan 2010. Average of 910 shipping
models for which the manufacturers provided lumens and total power data,
all resolutions and brightness levels. Energy efficiency was measured as
wattage per lumen.

3LCD Technology Features

* Bright images: 3LCD technology is designed to project bright, clear and
vivid images. High light efficiency means the projector generates less
heat and costs less to run. * Natural Images: The color reproduction
range is wide, and primary colors are faithfully reproduced. Superior
gray scale in dark areas enables more natural color reproduction. *
Easy on the Eyes: 3LCD uses 3 color panels to reproduce images without the
possibility of any rainbow effect or color breakup.

About 3LCD Technology

3LCD is the world's leading projection technology, delivering unbelievably
bright and natural color, amazing detail and road-tested reliability. Using
an advanced, 3-chip optical engine, 3LCD offers outstanding color for
brilliant quality images without the possibility of color break-up. 3LCD is
based on LCD technology, which is used by leading manufacturers worldwide
for the ultimate viewing experience in flat panel TVs and projectors. To
find out why more users choose 3LCD than all other projection technologies
combined and to get the latest list of leading companies offering 3LCD
technology in their products, visit the 3LCD website at
http://www.3lcd.com.

[CT]

Kontakt: 3LCD Business Center, Device Business Support Marketing Seiko
Epson Corporation Mitsuo Maeda/Miki Suzuki, +81-42-587-0222
3lcd-promotion@3lcd.com

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